Read The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin Free Online
Book Title: The Third Screen: Marketing to Your Customers in a World Gone Mobile|
The author of the book: Chuck Martin
ISBN 13: 9781857885644
Edition: Nicholas Brealey America
Date of issue: May 16th 2011
Format files: PDF
The size of the: 1.43 MB
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Reader ratings: 3.1
Read full description of the books:
The Third Screen: Marketing to Your Customers in a World Gone Mobile by Chuck Martin was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.
THE SOUNDVIEW REVIEW:
Author and self-proclaimed “mobile evangelist” Chuck Martin feels that we are in the midst of the biggest technical revolution in human history. In The Third Screen: Marketing to Your Customers In a World Gone Mobile, Martin helps readers capitalize on the technology that dominates the daily existence of the majority of their customers.
Martin’s ability to be in touch with his intended audience is evident from the first page. His writing style itself could serve as a how-to for enhancing a business’s methods for communicating with its mobile audience. The Third Screen delivers information in the same short, high-intensity bursts that satisfy someone scanning his or her iPhone for information. One of the key takeaways for readers is Martin’s emphasis on thinking small. The delivery of information needs personalization, a shorter lead time and presentation that is formatted for (not adapted to) mobile devices.
If you have any doubt about whether or not your business needs to increase its involvement in mobile offerings, ask yourself this question: what are you using to read this review right now? The Third Screen will cover everything from search to apps to location-based marketing. It’s the one book your company needs to read if it intends to make its mark in the mobile sector.
Soundview's 8-page Executive Book Summary of The Third Screen is available here.
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