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Book Title: The Art of Choosing|
The author of the book: Sheena Iyengar
ISBN: No data
ISBN 13: No data
Date of issue: March 9th 2011
Format files: PDF
The size of the: 7.10 MB
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Reader ratings: 6.7
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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. With its crucial, scientifically backed insights into these areas, HOW WE CHOOSE is an indispensible companion and guide for the many challenges ahead.
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Read information about the authorSheena Iyengar is the S.T. Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award. She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University. Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune and TIME.
Considered one of the world's experts on choice, Sheena has written her own book, The Art of Choosing. In the book, she explores questions such as why choice is powerful, and where its power comes from; the ways in which people make choices; the relationship between how we choose and who we are; why we are so often disappointed by our choices; how much control we really have over our everyday choices; how we choose when our options are practically unlimited; and whether we should ever let others choose for us, and if so, whom and why.
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