Read Difference: The one-page method for reimagining your business and reinventing your marketing by Bernadette Jiwa Free Online


Ebook Difference: The one-page method for reimagining your business and reinventing your marketing by Bernadette Jiwa read! Book Title: Difference: The one-page method for reimagining your business and reinventing your marketing
The author of the book: Bernadette Jiwa
ISBN: No data
ISBN 13: No data
Language: English
Edition: The Story Of Telling Press
Date of issue: February 3rd 2014
Format files: PDF
The size of the: 851 KB
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Loaded: 2150 times
Reader ratings: 4.9

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"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."
—SETH GODIN

MARKETING IS NOT A DEPARTMENT IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

ADVANCE PRAISE FOR 'DIFFERENCE'

An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"
—JONATHAN RAYMOND
EMYTH, CHIEF BRAND OFFICER

"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."
—MARK SCHAEFER
AUTHOR OF RETURN ON INFLUENCE

Bernadette Jiwa is a hidden gem—'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business.
—MOE ABDOU
CEO, 33 VOICES

Bernadette is the Banksy of the marketing world.
—MERRYN PADGETT
FOUNDER, EARTH & SEA CREATIVE



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Reviews of the Difference: The one-page method for reimagining your business and reinventing your marketing


ARCHIE

You want to waste your time? This book fits perfectly.

TOBY

Phone number you need to drive for protection against robots I wrote a phone and downloaded no problem.

ELEANOR

Poignant book.

ADAM

Best in Books

MARYAM

Put it on the toilet paper! or the fireplace!




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