Read Marketing Warfare by Al Ries Free Online
Book Title: Marketing Warfare|
The author of the book: Al Ries
ISBN: No data
ISBN 13: No data
Edition: McGraw Hill Education (India) Private Limited
Date of issue: June 21st 2012
Format files: PDF
The size of the: 37.14 MB
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Reader ratings: 7.5
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The book that changed marketing forever is now updated for the new millennium.In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds along with annotated reproductions of winning and losing ads.About the AuthorAl Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing.Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world.Table of ContentsIntroduction: Marketing is warChapter 1. 2500 years of warChapter 2. The principle of forceChapter 3. The superiority of the defenseChapter 4. The new era of competitionChapter 5. The nature of the battlegroundChapter 6. The strategic squareChapter 7. Principles of defensive warfareChapter 8. Principles of offensive warfareChapter 9. Principles of flanking warfareChapter 10. Principles of guerrilla warfareChapter 11. The cola warChapter 12. The beer warChapter 13. The burger warChapter 14. The computer warChapter 15. Strategy and tacticsChapter 16. The marketing generalIndex
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Read information about the authorAl Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.
Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.
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