Read Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose Free Online
Book Title: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand|
The author of the book: Robert Rose
ISBN: No data
ISBN 13: No data
Edition: CMI Books
Date of issue: October 3rd 2011
Format files: PDF
The size of the: 7.61 MB
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Reader ratings: 3.3
Read full description of the books:
Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization. Whether you come from a small company or multi-billion dollar brand, this
book will give you the ammunition and the ideas to develop a storytelling process that will create
passionate subscribers to your brand.
World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help
marketing pros and business owners develop a content marketing plan that goes beyond theories,
and explains it in a way that can actually be implemented.
You’ll Learn How To:
- Build the Business Case for Content Marketing
- Develop a Content Marketing Strategy that Works for Your Business
- Tell a Consistent Story that Engages Your Customers
- Determine the Right Marketing Channels to Implement
- Create an Internal and External Workfl ow for Content Marketing
- Measure Content Marketing and Communicate Results to Internal Stakeholders
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Read information about the authorI'm an 81 year old retired teacher. I have written over 26 books, done 130 You Tubes videos, and for four years have been on www.blogtalkradio.com/icdrrose. I interview CHANGE AGENTS. People who have changed themselves and are now helping others change. My UNINTERRUPTED hour interviews are appreciated by most of my guests who say it was one of or the best interview they've had. I'm proud of my education and self help books. CREATING YOUR GIANT SELF: Best Self Help Book - Ever has a forward by Dr. Robert Anton Wilson, Human Potential Guru who stated it was the best self help book - ever, which I added to the revised edition. I'm proud of my 50 years teaching as I have developed more educational innovations than any teacher I've read about.
I'm proudest of my 50 years with Marie with whom we raised 7 children in our yours, mine, and ours extended family. They are all decent, very loving people with whom we share our lives.
I hope you find my books and and radio show helpful and any feedback will be appreciated.