Read The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Free Online


Ebook The Cluetrain Manifesto: The End of Business as Usual by Rick Levine read! Book Title: The Cluetrain Manifesto: The End of Business as Usual
The author of the book: Rick Levine
ISBN: No data
ISBN 13: No data
Language: English
Edition: Hardie Grant
Date of issue: December 31st 2000
Format files: PDF
The size of the: 2.97 MB
City - Country: No data
Loaded: 2773 times
Reader ratings: 4.7

Read full description of the books:



How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.

The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards




Download The Cluetrain Manifesto: The End of Business as Usual PDF The Cluetrain Manifesto: The End of Business as Usual PDF
Download The Cluetrain Manifesto: The End of Business as Usual ERUB The Cluetrain Manifesto: The End of Business as Usual PDF
Download The Cluetrain Manifesto: The End of Business as Usual DOC The Cluetrain Manifesto: The End of Business as Usual PDF
Download The Cluetrain Manifesto: The End of Business as Usual TXT The Cluetrain Manifesto: The End of Business as Usual PDF



Read information about the author

Ebook The Cluetrain Manifesto: The End of Business as Usual read Online! Librarian Note: There is more than one author in the Goodreads database with this name.


Reviews of the The Cluetrain Manifesto: The End of Business as Usual


MUHAMMAD

Quickly downloaded

HARLEY

Phone number need to drive to protect against robots I wrote the number and downloaded no problems.

IVY

The butterflies in my stomach have died ...

DAVID

This story is going to be remembered for a long time.

FREYA

The book is really worthy of the bestseller!




Add a comment




Download EBOOK The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Online free

PDF: the-cluetrain-manifesto-the-end-of-business-as-usual.pdf The Cluetrain Manifesto: The End of Business as Usual PDF
ERUB: the-cluetrain-manifesto-the-end-of-business-as-usual.epub The Cluetrain Manifesto: The End of Business as Usual ERUB
DOC: the-cluetrain-manifesto-the-end-of-business-as-usual.doc The Cluetrain Manifesto: The End of Business as Usual DOC
TXT: the-cluetrain-manifesto-the-end-of-business-as-usual.txt The Cluetrain Manifesto: The End of Business as Usual TXT