Read Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple by Paul Newman Free Online
Book Title: Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple|
The author of the book: Paul Newman
ISBN 13: 9780385508025
Edition: Nan A. Talese
Date of issue: November 4th 2003
Format files: PDF
The size of the: 630 KB
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Reader ratings: 4.9
Read full description of the books:
â€œThere are three rules for running a business; fortunately, we donâ€™t know any of them.â€
In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paulâ€™s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newmanâ€™s Own became a major player in the food business. The companyâ€™s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.
In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic â€œOdd Coupleâ€ style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the companyâ€™s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.
With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.
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Read information about the authorPaul Leonard Newman was an American actor, film director, entrepreneur, humanitarian and auto racing enthusiast. He won numerous awards, including an Academy Award, two Golden Globe Awards, a Screen Actors Guild Award, a Cannes Film Festival Award, an Emmy award, and many honorary awards. He also won several national championships as a driver in Sports Car Club of America road racing and his race teams won several championships in open wheel IndyCar racing.
Newman was a co-founder of Newman's Own, a food company from which Newman donated all profits and royalties to charity. As of May 2007, these donations had exceeded US$220 million.
On September 26, 2008, Newman died at his long-time home in Westport, Connecticut, of complications arising from cancer.