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Ebook The Art of the Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter read! Book Title: The Art of the Pitch: Persuasion and Presentation Skills that Win Business
The author of the book: Peter Coughter
ISBN: 0230120512
ISBN 13: 9780230120518
Language: English
Edition: Palgrave Macmillan
Date of issue: January 3rd 2012
Format files: PDF
The size of the: 4.58 MB
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Reader ratings: 3.1

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Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.


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