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Ebook Art Direction and Editorial Design by Yolanda Zappaterra read! Book Title: Art Direction and Editorial Design
The author of the book: Yolanda Zappaterra
ISBN: 0810993775
ISBN 13: 9780810993778
Language: English
Edition: Harry N. Abrams
Date of issue: October 1st 2007
Format files: PDF
The size of the: 670 KB
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Reader ratings: 5.3

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Thousands of magazines, newspapers, and journals are launched every year, but only a handful survive. What gives these few newcomers their staying power: content? branding? design?

Art Direction and Editorial Design is an accessible and comprehensive guide to visual journalism—the design of magazines and newspapers, both in their print and online forms. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It provides an overview of current editorial design practices and explains how design and production for publications is organized while also tackling broad issues that can often make or break careers in the field.

Subjects covered include branding, how to create layouts, handling copy and images, design and production skills, and trends in the field. Included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brûlée, David Carson, Felix Dennis, Fernando Gutiérrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.


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