Read Must-Have: The Hidden Instincts Behind Everything We Buy by Geoffrey Miller Free Online
Book Title: Must-Have: The Hidden Instincts Behind Everything We Buy|
The author of the book: Geoffrey Miller
ISBN 13: 9780099437925
Date of issue: August 5th 2010
Format files: PDF
The size of the: 483 KB
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Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
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Geoffrey F. Miller, Associate Professor of Psychology at the University of New Mexico, is an American evolutionary psychologist in the tradition of Richard Dawkins, Daniel Dennett and Steven Pinker.
Miller is a 1987 graduate of Columbia University, where he earned a BA in biology and psychology. He received his PhD in cognitive psychology from Stanford University in 1993 under the guidance of Roger N. Shepard. He was a postdoctoral researcher in the evolutionary and adaptive systems group in the School of Cognitive and Computing Sciences at the University of Sussex, UK (1992–94); Research Scientist at the Center for Adaptive Behavior and Cognition, Max Planck Institute for Psychological Research, Munich, Germany (1995–96); Senior Research Fellow, Centre for Economic Learning and Social Evolution, University College London (1996–2000); he has worked at the University of New Mexico, Albuquerque, since 2001, where he is now Associate Professor. In 2009, he was Visiting Scientist, Genetic Epidemiology Group, Queensland Institute of Medical Research, Brisbane, Australia.