Read Switch: How To Change Things When Change Is Hard by Chip Heath Free Online
Book Title: Switch: How To Change Things When Change Is Hard|
The author of the book: Chip Heath
ISBN 13: 9781847940322
Edition: Random House Business
Date of issue: March 3rd 2011
Format files: PDF
The size of the: 33.52 MB
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Loaded: 1949 times
Reader ratings: 5.3
Read full description of the books:
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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Read information about the authorChip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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Download EBOOK Switch: How To Change Things When Change Is Hard by Chip Heath Online free