Read New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow Free Online


Ebook New and Improved: The Story of Mass Marketing in America by Richard S. Tedlow read! Book Title: New and Improved: The Story of Mass Marketing in America
The author of the book: Richard S. Tedlow
ISBN: 0875846726
ISBN 13: 9780875846729
Language: English
Edition: Harvard Business School Press
Date of issue: January 1st 1996
Format files: PDF
The size of the: 879 KB
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Reader ratings: 4.9

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Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward. "Valuable lessons for modern marketing executives."-Business Week "New and Improved can help us understand how to make American business great again."-Vice President Al Gore


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